Vawter alcoholic energy drink - Activation platform
Conceptualising and design of the activation platform for Vawters newest ready-to-drink, Vortex, an alcoholic energy drink. We created a fictitious country’s national identity - The social republic of Vawterstan - a country that celebrates everything Vawter, and is all about partying. A Top Secret activation pack was given out with everything you need to know about Vawterstan, guidelines on how to hold the events, what ambassadors should wear and do as well as currency, passports and other design elements.