Creative thinking. Crafted design.
Freelance Senior Designer & Design Director specialising in social-first and integrated Graphic Design that makes brands stand out.
With nearly two decades of experience, I’ve been shaping brand communications since 2007. Originally from South Africa, I moved to the UK in 2015 and joined Ogilvy UK in 2016, where I worked across globally recognised brands and large-scale campaigns across multiple platforms.
My focus for the past decade has been integrated communications - developing conceptual, creative design for social and digital campaigns as well as ongoing content creation. Along the way I’ve led teams of designers, animators and editors, collaborating closely with strategists, creative teams and leadership to win pitches, bring strong ideas to life, and help brands stand out in crowded spaces.
In 2026, I stepped into freelance life as a Senior Designer and Design Director, partnering with agencies and brands to deliver thoughtful, well-crafted creative - whether that’s shaping campaign ideas, building out social-first design systems, or helping teams bring ambitious concepts to life.