Background
We were briefed to do a full revamp of Palmolive's Instagram page. Bringing to life the brands broad range of products and showcasing the people that use them.
Idea
We captured photography for the full product range and created shareable, snackable content that was entertaining but still product focussed and brought to life the brand's vivid and bright colours and personality while still feeling lo-fi and native to social platforms.
Execution
I was the creative design director across the initial launch, leading the ideation and design for the product shoot, the social look and feel, and helped maintain consistency across the channel's content.
Full range product shoot
Content Series - Bathing Nation
A series that invites our audience into people's homes to celebrate interesting bathrooms in the UK.
Concept
Final social posts
Content Series - Sense Makers
A series that invites creators to dive into the senses with Palmolive by their side.