Ogilvy - Return to the office posters
For the return to Sea Containers, we were tasked with creating messaging that would help cultivate a safe, conscientious work environment. To figure out the best way to do this, we worked with the Ogilvy UK Behavioural Science practice. Rather than create a series of prescriptive posters that demand particular actions, we decided to make some that would effectively ‘nudge’ employees to do the right thing. Each of our executions relies on different behavioural science heuristics. The aesthetics of the design treatment are what bring these ideas under a single banner, as they are consistent enough to create a holistic feel. Balancing the Ogilvy brand guidelines, illustration and custom typography for each execution.