Background
LEVEL is a different kind of airline - we're people-first and always try to open up the world to everyone. So in 2020 for Barcelona Pride we didn't just want to talk the talk, it was time to walk the walk.
Idea
We created a guide to discover Barcelona through the eyes of the influencers in the LGBTQI+ community. Empowering travellers to do something different and unexpected and 'Fly with Pride'.
Execution
That exploded onto an OOH takeover at Barcelona's busiest Metro Station promoting the brand and the influencers guide. We ran ads in the Official Pride magazine, all over social and even had a bus in the heart of the parade. I was the lead designer working with the creative team, motion designers and editors.
Results
Before Pride bookings increased by 7%, revenue by 11%. During Pride bookings increased by 18%, revenue by 11%. After Pride bookings increased by 19% revenue by 17%. Social reach of 1.4 Million people, 5 Million impressions and over 18 000 reactions.
Bronze winner of the Airline & Automotive Category DMA Awards 2020.
