Background
LEVEL was a new airline created by IAG. Based in Barcelona they offered cost effective flights to destinations like Paris, New York, Boston, San Francisco and Buenos Aires.
Idea
Launching an Airline on Social and Beyond - we launched with a social campaign, large format OOH in Barcelona and physical 'Do This Not That' guides given out at airports and on our flights so travellers could find the hidden gems in the various countries we flew to.
Execution
I worked on the pitch and led the creative output and design across social, digital, print and experiential campaigns for 3 years working alongside creatives, motion designers and editors.
Case Study video
Do This Not That Travel Guide - an alternative guide for travellers
Paid Instagram Stories
Launch Billboard in central Barcelona
Las Vegas Route Launch
Social Carousels
Influencer Social Campaign
Ideation, design, and creative direction working alongside a creative team and motion designer. We sent well-known South American influencers to Barcelona to document the trip, create films and content and eventually had a takeover of the LEVEL Instagram Feed & Stories.
