KIWI Shoe Care is an iconic brand in South Africa and is synonymous with children’s school uniform and polished shoes. They launched 'Step-Up' in 2022, a CSR (Corporate Social Responsibility) campaign to drive change by making education accessible and continue to unlock educational opportunities for South African children.
The campaign offers consumers a chance to make a difference in their communities while also improving their children's access to education by winning school fees that can change their lives. Kiwi senior brand manager Yvette Modisaotsile says, "The educational landscape in South Africa is challenged due to a lack of funding, which makes corporate social investment and stronger stakeholder collaboration crucial to ensure that children continue to gain access to education at adequately resourced schools. It is our brand's mission to not only inspire children to 'Step Up’ by remaining entrenched in their communities, but it is also our hope to drive access to education,"
Our brief: Amplify the Step Up campaign, focusing on education to increase brand love and drive sales in South Africa.
My role: Lead designer across the campaign in 2022 and 2023, when we partnered with a local illustrator, @yay_abe
KIWI Step Up Campaign - 2022
KIWI Step Up Campaign - 2023
