JC le Roux Wines - In-store christmas campaign

Design of the Christmas campaign for JC le Roux keeping in line with the new through the line concept ‘Open le Good Life’. We used the line ‘Open le Good Life this Christmas’ as a call to action for the new campaign. Typography as well as various in-store elements such as free standing units, bunting, displays, outer cartons and special edition packaging was designed to dress up the retail space and give it a distinctly JC le Roux Christmas feel. The special edition packaging was also extended to other occasions such as Valentine’s day and Mother’s day.