Background
HOKA's goal is to inspire people to move. They want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, they craft bold and unexpected new solutions for athletes of all types.
They aim to amplify voices and help provide access to running, walking, fitness and the outdoors. They believe everyone is an athlete. And however you find joy in movement, HOKA has your back.
Idea & Execution
I was the lead designer on a competitive pitch for HOKA EU's Social & Content in 2020 where we were challenged to update and revamp their social presence, bringing it up to date with current social trends and growing the brands EU presence. After winning that we continued to be the agency on record until 2024 where my role was Creative Design Director. I led the design of a new look and feel for all the social channels, working alongside a team of creatives, motion designers, editors, photographers and creators to help bring HOKA's social channels up to date and keeping them relevant in a fast paced and ever changing environment. We created 'Always-on' organic and paid social, campaigns around big events like UTMB, Ironman and Rotterdam Marathon, athlete content, shoe launches and social content series called Fly Guides and In Full Flight.
Featured
Awards
Drum Awards for Social Media - Highly Commended 2022 and Webby Awards - Nominee 2024.
Case Study 2020 - 2022
HOKA X Ogilvy Showreel 2020-2024
Organic Hype Reels - UTMB 2024 & Les Templiers Trail Run 2024
UTMB Youtube hype video 2022
From The Expert content series
Humans of HOKA - Instagram Stories
