Background
Runners see the world a little differently. HOKA is a brand with the spirit of exploration set deep in its DNA. From exploring the canals of Rotterdam all the way to the streets of Hackney. But travel guides that see cities the way runners do are few and far between. In fact, there are none.
Idea
So, we created the ultimate city guide for runners by runners. Exploring the best attractions, spaces and places that matter to runners. Introducing HOKA FLY GUIDES. A social first series of running guides - for runners. By Runners. Covering Key Cities in Europe. All hosted by authentic locals who know their running as much as the locality.
Execution
Carefully curated lists of the best things for runners to do and see in major cities across Europe. Rotterdam, London & Munich were the first in 2023. Followed by Frankfurt, Berlin, Milan & Paris in 2024. An integrated campaign across Social, digital and OOH - all crucially powered with Strava GPX data - to ensure that anyone can find the hidden gems our local running communities know all about. My role was Creative and Design Director.
Case Study for the first 3 Fly Guides from 2023
Social Wrap Up for the first 3 Fly Guides from 2023
Hackney Fly Guide OOH during Hackney Marathon
Social videos and photography selects from Fly Guides in 2024
