Featuring Thomas Brodie-Sangster and Martine McCutcheon, the WPP-led social and digital campaign, created by Media Futures Group, a bespoke agency that works primarily for Google, reimagines iconic moments from the film to showcase the Pixel 10’s cinematic Pro Res Zoom capabilities. The film starts with Brodie on a bench on the South Bank in London, a landmark location used in the original film, and ends with a 100x zoom into St. Paul's Cathedral and a Google Pixel Billboard proudly lit up below it.
Grounded in Google data showing that Love Actually remains one of the top three most-searched Christmas films worldwide since 2004, the creative uses nostalgia with purpose, pairing familiar characters with modern mobile tech.
I was lead designer and created the Pixel Billboard graphic seen at the end of the films working alongside production house, Hogarth.
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