Dane Neill Design - Google Pixel

Background

Google launched the new Pixel 10 mobile phone in late 2025, we were tasked with creating a social and digital toolkit to help launch the phone over the festive period in Europe, this was shared with markets and adapted depending on the media placement, location and language. This ran in conjunction with their first Christmas campaign Featuring Thomas Brodie-Sangster and Martine McCutcheon from the classic British Christmas Romcom 'Love Actually'.

Idea

The WPP-led social and digital campaign, created by Media Futures Group, a bespoke agency that works primarily for Google, reimagines iconic moments from the film to showcase the Pixel 10’s cinematic Pro Res Zoom capabilities. The film starts with Brodie on a bench on the South Bank in London, a landmark location used in the original film, and ends with a 100x zoom into St. Paul's Cathedral and a Google Pixel Billboard proudly lit up below it.

Grounded in Google data showing that Love Actually remains one of the top three most-searched Christmas films worldwide since 2004, the creative uses nostalgia with purpose, pairing familiar characters with modern mobile tech.

The holiday toolkit campaign was all about capturing more this winter with the phones 100x Pro Res Zoom - showing various winter themed scenes in Europe. Two friends playing football in a park, a couple walking along a canal and a New Year's eve party.

Execution

I was lead designer on the toolkit, working alongside a team of creatives from concept to final execution in multiple social and digital formats.

I designed the Pixel 10 Billboard graphic and mockup in the end frame of the 'Love Actually' films, working alongside a GFX motion designer from the production house, Hogarth.

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