Fine Brandy. By Design - Bar design initiative
Create a campaign for the Fine Brandy bar design initiative, a competition looking for the best brandy bar design in South Africa, offering a cash prize of R50 000 and the chance to have the winning design created and showcased at Design Indaba 2014. Think outside the bar - Life size pop up bars were made for the Design Indaba Expo 2013 and miniature pop up invitations (pic 2) were handed out at the conference as well as a full roll out of all other print and digital elements up until the 2014 Design Indaba where the winning bar was revealed.