Background
I worked on British Airways from 2017 - 2021 predominantly on social media and content creation for paid and organic, as well as branding and marketing collateral for their partnership with Laithwaites Wines, digital campaigns for Black Friday Sales and promoting new routes or destinations.
BA Holidays Stories
I designed the dynamic typography and comped together the imagery from multiple photographs. I worked alongside the CD, creative team and with a motion designer to bring to life the series of Instagram stories.
British Airways x Laithwaites - Wine Club Branding
I redesigned the branding and marketing material for the British Airways x Laithwaites wine club - The Wine Flyer. This included the logo, emailers, magazine spreads, flyers and vouchers.
BA Black Friday Sale
We created the Black Friday Sale campaign for BA, working with their media agency to place our ads around websites, newspaper articles and social media posts that show the bad news happening in South Africa. Instead of having to face the bad news, consumers can travel to London, Europe, or the USA to get away from it all. Social media videos, newspaper ads, and digital website takeovers were run for the three weeks of the sale. I was the lead designer for the campaign, working alongside creatives and a motion designer.
