Background
I worked on British Airways from 2017 - 2021 on various projects. Our focus was social media and content creation for organic and paid media. We also created instructional videos for their Avios website, branding and marketing collateral for their partnership with Laithwaites Wines and digital campaigns for annual sales around the world.
Execution - BA Holidays Stories
I designed the dynamic typography working within existing British Airways guidelines, the storyboards and created together the imagery. Working alongside the creative team and with a motion designer to bring to life a series of three British Airways Holiday Instagram stories.
Execution - British Airways Social media & Content
Ideation, storyboarding, design and creative direction for British Airways' worldwide social media accounts.
Execution - British Airways x Laithwaites - Wine Club Branding
I redesigned the branding and marketing material for the British Airways x Laithwaites wine club - The Wine Flyer. This included the logo and animated version below, emailers, magazine spreads, flyers, vouchers and other collateral.
Execution - BA Black Friday Sale
We created the Black Friday Sale campaign for British Airways, working with their media agency to place our ads around websites, newspaper articles and social media posts that show the bad news happening in South Africa.
Instead of having to face the bad news, consumers can travel to London, Europe, or the USA to get away from it all. Social media videos, newspaper ads, and digital website takeovers were run for the three weeks of the sale.
I was the lead designer for the campaign, working alongside creatives and a motion designer.
Execution - BA Avios eStore Educational Video
We were briefed to update the design of the British Airways Avios eStore instructional video for the British Airways website, their YouTube page, emailers to existing and new clients, and Social media.
I came up with the look and feel and led the design, motion and editing, working alongside a creative copywriter who wrote the script and helped with the concepts.
